India is the fastest-growing economy globally, with growth rates between 6.9% and 7.2%, driven by a strong industrial sector. Over 90% of businesses are adopting digital technologies like artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). This digital transformation underscores the importance of an MBA in Digital Business Management. According to the State of India’s Digital Economy Report 2024, India is on track to become the third-largest digitalised country, with its digital economy expected to contribute nearly one-fifth of national income by 2029-30. This growth surpasses traditional sectors like agriculture and manufacturing. 

However, 62% of businesses emphasise the need for clear regulations, regulatory frameworks, and trained professionals. Adequate workforce training is also crucial for the responsible and effective use of these technologies.

As of the 2022-23 fiscal year, the digital economy represented 11.74% of the GDP. This dynamic landscape presents a significant opportunity to pursue an MBA in Digital Business Management. This blog will explore the program offerings and specialisations available at IIM Bodh Gaya for the MBA in Digital Business Management, designed to equip future leaders with the skills required to thrive in the digital economy. Read on to learn more!

What are the unique course offerings?

IIM Bodh Gaya: MBA Digital Business Management

The MBA in Digital Business Management, launched in 2023-24, is a two-year full-time program designed to produce graduates specialising in analytics, fintech, digital marketing, and management consulting. The innovative curriculum, co-designed with top IT and analytics firms, offers training in digital strategy and advanced tools related to Artificial Intelligence, Big Data Analytics, and more. As businesses continue to adapt to the digital era, graduates of this program will have a distinct advantage over those from conventional MBA programs.

Program Overview

The MBA program in Digital Business Management is structured to last two years and is divided into six trimesters. To obtain their degree, students must complete at least 108 credits, which amounts to 1080 contact hours,. The scoring also includes 54 credits from core courses during the first year, 48 credits from specialisation tracks, and six credits from a practical industry immersion experience.

Term-wise Course Credits Details

An optional 21-day immersive learning module is also available at an international institution.  This module aims to equip students with global exposure to digital business and enhance their cross-cultural competencies, contributing three credits to their total.

Course Structure

First Year

The first year of the IIMBH MBA in Digital Business Management comprises the core subjects listed below and spans three terms.

First-Year Core Subjects

After completing the first semester, the students must complete an intensive four-month industry internship program, during which they will actively participate in implementing live project(s).

Second-Year

In the second year of the MBA in Digital Business Management program, students can choose from four industry tracks: Data Analytics and Decision Sciences, Digital Marketing and Business Development, Fintech, and Strategy and Consulting for Digital Business Management. Each track focuses on specific skills and knowledge, preparing students for careers in these growing fields. 

Below are the tracks and their specialisations available for selection.

Track I) Digital Marketing & Business Development

Approximately 77% of companies worldwide are now utilising digital marketing, creating exciting career opportunities. Marketers will better understand consumer behaviour, digital product management, and business development, enabling data-driven decisions.

 Students will explore social media marketing, B2B strategies, and brand management while developing strong content marketing skills. This industry-informed program prepares individuals to elevate the marketing efforts of tech-focused organisations.

Track II) Data Analytics & Decision Sciences

The Data Analytics & Decision Sciences program is designed for individuals seeking in-depth analytics knowledge. It prepares students and professionals for techno-managerial roles and drives innovation in supply chain management, digital commerce, cybersecurity, and robotic process automation. The curriculum emphasises data storytelling and key technologies such as supply chain and people analytics, business intelligence, IoT, AI, and cloud computing. Participants will gain skills in AI system development, data protection, and Big Data management. 

With projections showing growth from $81.47 billion in 2022 to $484.17 billion by 2029, the program addresses the increasing demand for analytics expertise.

Track III) Strategy & Consulting for Digital Business Management

The demand for consulting services in India is rising among domestic and international firms, and the Global Strategy Consulting market is projected to grow at a CAGR of 8.9% until 2028. As companies adapt to technological changes, the Digital Business Management (DBM) program prepares individuals for consulting by providing essential knowledge and skills. It focuses on IT consulting, business digitalisation, and strategic planning, covering key topics like scaling strategies and strategy analytics.

Track IV ) FinTech

The Indian fintech sector will reach a total addressable market of $1.3 trillion by 2025. According to EY research, Assets Under Management (AUM) and revenue are expected to reach $1 trillion and $200 billion by 2030. The digital investment market in India is anticipated to grow at a rate of 13.73% from 2023 to 2027, potentially reaching around $66.46 billion by 2027. The DBM program specialising in fintech will provide individuals with essential skills in financial analysis, digital payments, InsurTech, and investment management, thereby enhancing their decision-making capabilities at the organisational level.

Connecting Academia with Industry: The Role of the Industry Advisory Board (IAB) in MBA  Digital Management 

The Industry Advisory Board (IAB) plays a crucial role in the MBA Digital  Business Management program at IIM Bodh Gaya. It ensures that the curriculum and teaching methodologies are up-to-date, innovative, and aligned with industry needs.

This distinguished board consists of prominent figures in the digital sector, including influential leaders such as Mr Rajiv Kumar, Managing Director of Microsoft India Development Center (IDC) and Corporate Vice President of Microsoft’s Experiences and Devices (E+D) India Group; Mr Ritesh Arora, Vice President & Global Pega Practice Head at Coforge; Dr Sandipan Sarkar, Distinguished Engineer for Hybrid Cloud Transformation at IBM Consulting; Mr Sameer Ahmed, Practice Head at SAP Infosys; Mr Venkata Sridhar Kalaga, Head of Strategy & Operations at Tata Consultancy Services; Mr Ashish Khushu, Chief Technology Officer at L&T Technology Services Ltd; Mr  Rakshit Daga, Chief Product and Technology Officer at Bigbasket; Mr Prasanth Shanthakumaran, Partner at KPMG India; and Mr Avinash Prasad, Associate Principal at ZS Associates India Pvt.

Overview of MBA Digital Management Placement 

Since the inception of the MBA in Digital Business Management program for the 2022-2024 academic cycle, placement opportunities have been a significant focus for all offerings at IIM Bodh Gaya. The graduating batch for the 2022-24 academic period comprised 266 students, of whom 250 actively pursued placement opportunities through the institute.

Below is an overview of the placement statistics for the 2022-2024 MBA cohort at IIM Bodh Gaya.

The companies that participated in the placement at IIM Bodh Gaya are listed below.

Banking, Financial Services, and Insurance ( BFSI)

RBL Bank, Nippon India Mutual Fund, National Stock Exchange, L&T Finance, Home First Finance, Kotak Mahindra Bank, IDBI Bank, ICICI Prudential, ICICI Bank, HSBC Bank India, HDFC Bank, GIC HFL, Financial Benchmarks India Pvt. Ltd. (FBIL), Digit Insurance, CAMS, BNY Mellon, Axis Bank Limited, AU Small Finance Bank, Abans Group

IT & Analytics

Lowe’s India, Trinamix, Transsion, Zoxima, mSwipe, Medius AI, MiQ, EdgeVerve, DemandFarm, Appinventiv, AccelAlpha, Yamaha Motors Solutions, Hexaware, TA Digital, Euromonitor, Cyfuture, Aarti Industries, Decimal Point Analytics, LumiQ, HCL Technologies, Sutherland, Sify Technologies, Zycus Infotech Pvt. Ltd., Webisdom, Value Creed, Panamax Infotech Ltd., Universal Data Solution, Tiger Analytics, Spaulding Ridge, SAP Labs, Savex Technologies, RNF Technologies Pvt. Ltd., Neilsoft Pvt. Ltd., MRCC, McKinley Rice, Emipro, Knowcraft Analytics, Keychron India, Cognizant, Click2Cloud, Brane Enterprises Pvt. Ltd., and Adobe, Accenture

Manufacturing

 Foot On Shoes, Arti Industries, BOSCH, Exide Industries, Trident Group, KENT RO Systems Ltd., SKH Group, Qucev Technology, Rieco Industries, Volvo Eicher Commercial Vehicles, Ultratech Cement, TATA Advanced Systems Limited, Shaktigarh Textiles, Royal Enfield, Jio BP, IFB Industries, GMR Group, Dudhi Industries Pvt. Ltd., BenQ India, Alfa Laval, and Aludecor 

Consulting

One point one solutions, NeenOpal, Synclature Consultancy, Voya Global Services Pvt Ltd, Prototyze Services Pvt. Ltd., The Affordable Organic Store, Jayanti Group, KPMG, PwC India, Alight Solutions, Factspan, Coffee Day Beverages, DS Group, SLMG Beverages Pvt. Ltd., Posterity Consulting, Deloitte US

Others

 SIS, Moengage, Ellora Infotech Pvt Ltd., DTDC, Attero Recycling Pvt Ltd, Aliens Group, Skill Arena, Mic Neogrowth, The Times Group, TATA Projects, Nerolac, Kechno Services, Indus Towers Ltd., Grazitti Interactive, FITJEE, EaseMyTrip, DP Jain, Bharti Airtel, Air India, AAJ Enterprise, Aliens Group, Amazon

Future Outlook: Employment Trends in the Digital Transformation Sector

The urgency for digital transformation in business is apparent. The global digital transformation market is valued at USD 695.5 billion in 2023 and is projected to reach USD 3,144.9 billion by 2030. A remarkable CAGR of 24.1% fuels this growth. 

The demand for effective data integration solutions and the rise of cloud computing drive this expansion. Emerging economies, especially in Asia-Pacific, have significant opportunities across various sectors.  Mergers and acquisitions are expected to thrive in the next five years, creating enticing prospects. Additionally, self-service digital transformation technologies will open up new possibilities. 

In today’s rapidly changing environment, integrating technology within organisations is essential, not just beneficial. This scenario presents a promising opportunity for graduates pursuing a specialised MBA in Digital Business Management, setting the stage for a bright and prosperous future. Exciting times await those who are ready to embrace the digital revolution.