CUET Business Studies Syllabus 2024

              Topics

                                      Units

      Subtopics

• Principles and Functions  of Management 

• Business Finance and Marketing 

1. Nature and significance of management

• Management – concept, objectives, importance  

• Nature of Management, Management as Science, Art, Profession. 

• Levels of Management- Top, middle, supervisory (First level)

• Management functions- Planning, Organizing, Staffing, Directing, and Controlling 

• Coordination- Nature and Importance  

1. Principles of Management 

• Principles of Management – Meaning, Nature, and Significance 

• Fayoi’s principles of management 
• Taylor’s Scientific Management- Principles and Techniques. 

1. Business Environment 

• Business Environment – meaning and importance.

• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.

• Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization.

1. Planning 

• Meaning, Features, Importance, Limitations. 

• Planning process 
• Types of Plans- Objectives, Strategy, Policy, Procedure Method, Rule, Budget, Programme. 

5. Organising 

• Meaning and importance.

• Steps in the process of organizing. • Structure of organization – functional, and divisional.

• Formal and informal organization.

• Delegation: meaning elements and importance.

• Decentralization: meaning and importance.

• Difference between delegation and decentralization.

6. Staffing 

• Meaning, need, and importance of staffing.

• Staffing as a part of Human Resources Management. 

• Steps in the staffing process. 

• Recruitment- Meaning and Resources. 

• Selection – Meaning and Process 

• Training and Development- Meeting, Need, methods – Methods of training.  

7. Directing 

• Meaning, importance, and principles.

• Elements of Direction: Supervision – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives. Leadership – meaning, importance; qualities of a good leader. – Communication – meaning, and importance, formal and informal communication; barriers to effective communication.

      8. Controlling 

• Meaning and Importance. 

• Relationship between planning and controlling 
• Steps in the process of control 
• Techniques of controlling. 

1. Business Finance 

• Business finance – meaning, role, objectives of financial management.

• Financial planning – meaning and importance.

• Capital Structure – meaning and factors.

• Fixed and Working Capital – meaning and factors affecting their requirements.

2. Financial Markets 

• Concept of Financial Market: Money Market- Nature instruments; 

• Capital Market: Nature and types- Primary and Secondary market 

• The distinction between capital market and money market.

• Stock Exchange- Meaning, functions, NSEI, OCTEI, Trading Procedure

• Securities and Exchange Board of India (SEBI)- Objectives, Functions. 

3. Marketing 

• Marketing – meaning, functions, role.

• The distinction between marketing and selling.

• Marketing mix – concept and elements: – Product – nature, classification, branding, labeling, and packaging – Physical distribution: meaning, role; Channels of distribution, – meaning, types, and factors, determining the choice of channels. – Promotion – Role of Advertising and personal selling; objections to Advertising. – Price: factors influencing pricing.

4. Consumer Protection 

• Importance of consumer protection 

• Consumer Rights 
• Consumer responsibilities 
• Ways and means of consumer protection- Consumer awareness and legal redressal with Special Reference to Consumer Protection Act 
• Role of consumer organizations and NGOs.  

5. Entrepreneurship Development 

• Concepts, Functions & Need 

• Entrepreneurship Characteristics and Competencies 
• Process of Entrepreneurship Development 
• Entrepreneurial Values, Attitudes and Motivation- Meaning and Concept